GIS Education Center

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GIS Primer

Computer with worldFeeling lost in the world of maps?
Welcome to the club!  Believe it or not, every geographer, cartographer, and current GIS geek walked in your shoes at one time.

GIS, as we hope you will discover, is an amazing tool to produce maps which help plan our cities, track diseases, protect suitable habitat, bring communities together and of course, find stuff. However, a new user to GIS can often be overwhelmed by the software breadth and lack of basic fundatmental spatial concepts, which can make for a frustrating experience. This is why the GIS Education Center was formed - to help everyday folks get over the initial stumbling block and learn how to use GIS.

So, grab yourself a Snow Cone or Fudgesicle and take a few minutes to get acquainted with the wholesome goodness of GIS. Afterwards, if you're still unsure about GIS or would like to see more GIS, then we encourage you to watch the free online GIS in Action workshop. The video will discuss the theory of GIS along with presenting examples of the application of GIS in today's world.


Are Maps Only For Directions?

Maps have been used since the time of the earliest humans. Cave drawings depicted the location of seasonal animal migrations, water, and other significant features. Today, you can jump on the Internet and find the nearest steak house or pub in your neighborhood. However, after thousands of years the concept of maps is more than just getting directions – they tell us a story and help us make better decisions for planning and survival.

Baylonian map Snow cholera map us

The location of food, water, resources, habitats, and even people are all subject to dynamic natural and man-made processes. Understanding these processes helps us make informed decisions when problems or opportunities arise.

The best method for humans to manage, analyze, and disseminate location information is with a GIS.

Is GIS like my GPS?

GIS (or Geographic Information System) is similar to your GPS navigation, or Global Positioning System, but on steroids. Imagine having the ability to add or create new information in your GPS along with tools to perform proximity or demographic analysis. Then when you are happy with the analysis, you can design, publish and share this map and information with your friends or colleagues. GIS is a popular technology because geography, pardon the pun, is everywhere. It is believed that 80% of all data has a spatial component. That is data that can be visualized, analyzed and repurposed into meaningful maps -- maps that can help solve problems and provide people with a medium to understand their environment more completely.


What is GIS?

GIS (Geographic Information System) is a combination of hardware (e.g. GPS units and computer workstations) and software (e.g. Esri's ArcGIS software suite) designed to capture, store, manage, display, analyze, and publish spatial information (information about locations or features on the Earth).

OK, that was a mouthful. Let's try to simplify...
GIS is a software application to work with spatial data. Or, you can think of it as an application that merges a spreadsheet with a graphic design page - the user interface being both a graphic designer and/or spreadsheet.

ArcGIS 3D Visualization

Think of the interface as either a smart graphic/map or a visual spreadsheet. In the image above each row of the Buildings spreadsheet is an individual building in the map. The trick is understanding a spreadsheet row is associated with a graphic. Or a graphic is associated with a spreadsheet row - either way is correct.

Although viewing spatial data and publishing maps is what most users do with a GIS it's important to understand a GIS is a system designed to handle every aspect of the "geo" workflow; from database design, to data collection in the field with a GPS, to performing geographic analysis, to publishing map layers on the web.

Though most of us will only need to use a small portion of a GIS's capabilities to build and publish a map (one can build and publish a good looking map within an hour), the GIS can be as simple or complex as your needs dictate; therefore, it scales appropriately for the project. You can now understand why we provided the first defintition for a GIS - it can be a quite robust program to work with.


GIS, Modeling Our World

The first powerful benefit of GIS is its ability to represent your spatial information correctly positioned on the earth's surface. This unique aspect of referencing real-world data allow users to "stack" layers of spatial information to establish a model of the real-world by which they can analyze and/or design their environment for planning and decision-making. In fact, GIS is more widely used to derive new information to solve problems and augment decision makers than used to make a visitor map or road atlas.  Almost all governments, organizations, and citizens use GIS to solve social, economic, or environmental issues or concerns.  Think of GIS as really, really, really "smart maps".

Layers of information stacked to model the world

How does a GIS make Smart Maps?

Glad you asked. Because our environment is dynamic, a GIS also has to be dynamic, flexible, and intelligent to reflect this. With a map display, users can update and maintain their environment or even design new environments.

With a GIS you can...
Dynamically update information: changes in your GIS are automatically reflected on your map
Change symbols and labels quickly: modify the look, color, or size of features and labels
Add layers of data: add many layers of information (e.g. roads, neighborhoods, schools etc.)
Query data: use expressions to derive results, such as "what neighborhood has the highest level of crime?"
Perform simple and complex analysis: analyze and produce queries and models that yield answers to questions, such as "what is the solar capacity for rooftops in San  Francisco?"
Disseminate spatial data easily: share your maps and data over the web
Publish electronic or hard copy maps quickly: produce quality and professional looking maps

A GIS is a rich interface that works with spatial data, models the real-world, and performs spatial analysis. Modeling the real-world provides a platform to assess our current, past, and future environment; spatial analyst tools enable GIS users to test scenarios to help augment research and guide policy. GIS is the only technology to perform spatial (location-based) analysis and is applied in many fields. For example:

Ever wonder why retailers ask you for your ZIP code?
It's because they use this information in a GIS to analyze where and who their customers are (profiling) as well as to make sure you get their Spring catalog.

What about the impact of a new shopping center or industrial plant in your area?
GIS is used to assess air pollution from traffic or plant burn-off, to model habitat destruction and predict effects on human health.

How about the next earthquake or hurricane?
GIS is a critical component in understanding and preparing for natural and man-made disasters. It can answer questions involving the location of emergency shelters or the likely populations that might be affected by the accidental release of a chemical plume.

You can think of GIS as designing "smart maps" that display correct distances, locations, and enable spatial analysis. In a nutshell, a GIS links information in a database (like a spreadsheet) with graphics on a map.  Once you recognize the power that this linkage yields, you can see some of the many advantages of a GIS.

Lastly...
If you didn't know already, a GIS is database-driven; however, users interact with the database in a visual interface - the map. The database framework provides many benefits for users:

• Serving as a central repository for data, reducing data redundancy
• Integrate with existing databases - use a GIS to view and analyze existing data
• Rules and relationships ensure strong data integrity to reduce errors
• Store large datasets which can be searched, updated, and maintained easily



Second Powerful Benefit of GIS

As mentioned above, the first powerful benefit of a GIS is to represent your spatial data correctly on the earth. The second powerful benefit has to do with the information about a location. All locations, or features, can or will contain additional characteristic information like the type of feature or other descriptive qualities (or quantities); these are called "attributes" in a GIS. Examples include:

Feature Type: Point
Tree Common Name
: Monterey Pine
Scientific Name
: Pinus Radiata
Diameter: 16"
Condition: Good
Region
: Coastal California
Feature Type: Point
Store #
: 101
Store Name: M's Doughnutz
Store Type: Food
Employees
: 150
Daily Sales: $55, 950
Feature Type: Line
Type
: Utility
Subtype
: Water
Diameter
: 8"
Material
: Concrete
Condition
: Poor

West Portal attributes
(Number of families by neighborhood and attributes for West of Twin Peaks neighborhood. Source: SFGIS - Planning Neighborhoods)

In a GIS the location and attribute information are linked. This linking is the second powerful benefit of a GIS as it allows data to be managed, analyzed, and viewed in a graphic or tabular/spreadsheet format.

Census tracts features linked to records in table
(Population density in San Francisco, represented with shades of orange, and the ten Census tracts with the highest percentage of renters, highlighted in blue on the map and in the linked database. Source: SFGIS and US Census Bureau)


The linking of graphics and records is the key aspect to a GIS as it establishes a bi-directional relationship between records and graphics. This means you can select or query records in the table to highlight the corresponding features in the map. Or select features in the map to highlight their records and get their attribute information. The select functions in a GIS are critical when it comes to performing spatial analysis and other GIS functions.


Third Powerful Benefit of GIS

This brings us to our third powerful benefit of GIS - the ability to query using attributes and/or location. Because GIS is database driven it provides the typical database query functionality (greater than, like, range, etc.) or equations you'd find in Excel (sum, average, mean, etc.). However, GIS provides a unique query function that separates it from traditional database applications - the ability to query based on location.

An example demonstrating the third powerful benefit: In this scenario, you're at the Northern California Regional Response Center and there's a chemical release from a plant. You'll need to know which fire departments can respond, what hospitals can handle a large number of patients, and identify the high areas of elderly and young.

First you'd select based on attributes:

• Select FROM "Fire Department" That are RESPOND TYPE "Chemical";
• Select FROM "Hospitals" that are TYPE "Emergency Room" AND have greater than "1000 Beds";
• Select FROM "Census tracts" that are TYPE "65 and Older" OR "5 and Under" that have greater than "1000";

Now, highlighted on your map are the locations of fire departments that can respond, hospitals that can handle a large capacity of patients, and those census tracts where there's a large number of elderly and young in the region. This is a great start but your region is Northern California and the incident is in Monterey, Ca (sorry citizens of Monterey) which means all the services in upper Northern California are too far away to assist. What you need is a query to select those services within 10 miles of the incident - from the already selected services. This is something only GIS can do.

Select based on location:

Select FROM the SELECTED "Fire Departments", "Hospitals", and "Census tracts" that are within a distance of "10 miles" from the incident.

Result:

Now, your map has identified the appropriate services. You can then begin notifying hospitals and local authorities about the problem and set in motion the Standard Operating Procedures for such an incident.

This example demonstrates the powerful and unique capabilities of GIS. And it also demonstrates how GIS help us make better decisions.


Fourth Powerful Benefit of GIS

GIS allow students, researchers, and professionals to incorporate a spatial quality to their projects.  Consider this example: a spreadsheet (like Excel files) or a relational databases (such as a Microsoft Access file) might list a number of customer addresses.  While this information is valuable, by itself it is hard to discern patterns, locational relationships and other geographic qualities (such as "how many of these addresses are in my market study area?").  However, in a GIS, the customer locations can be linked to points on a map.  After doing so, the adage "a picture is worth a thousand words" really is true!  Now that the customers are shown on a map, locational relationships are revealed and more in-depth analysis can take place. In short, then, a GIS links information about where things are with information about what things are like.

Spreadsheet of coffee houses in SF
Coffee shop location in SF

(Coffee shops in San Francisco and neighborhoods. Source: Online research by Rick Kos and Mono Simeone; SFGIS - Planning Neighborhoods)

Another example: children and the elderly are more susceptible to harmful air pollutants. As a GIS user, you would most likely want to produce a map composed of individual map layers related to this topic.  Such map layers might include locations of reported respiratory problems, neighborhoods, parks, schools, roads, and Census tracts.

Respiratory Risk? Schools within 200 feet of major roads
(Source: SFGIS - Planning Neighborhoods, Public Schools, Major Roads, Parks)

Additional information and analysis of air pollutant, traffic data, and weather patterns could provide further insight into the spatial patterns and relationships. These examples demonstrates the fourth powerful benefit of GIS - the ability understand and/or model our environment by analyzing spatial phenomenon.


 

Fifth Powerful Benefit of GIS

The fifth powerful benefit of a GIS is the ability to publish maps - online maps or high-quality cartographic maps. In the past, design applications like Illustrator or Freehand were used to publish maps. Recently, GIS has developed robust cartographic capabilities and tools to reduce the need for other applications. To learn more about cartographic design in GIS sign up for our Information Design with Maps workshop.

If you wish to learn more about GIS, please sign up for our free, introductory GIS Theory & Practice workshop.  Or, if you are interested in taking an introductory GIS workshop,  please consider our GIS Quick Start


GIS Industry & Workforce FAQs

Who Uses GIS?

GIS is used across a wide variety of disciplines, this list is a good start:

Archaeology: GIS is used to locate hidden settlements under vegetation, map artifact locations, and visualize change over time in an area

Biology: GIS is used to map species, determine suitable habitat, understand the effects of human disturbances

Business: GIS is used to find the best location for a business, marketing analysis, and customer locations

Environmental Resource Management: GIS can assist in identifying suitable habitats or areas to protect.

Health: GIS is used to visualize the spread of disease or locate gaps in the provision of health services in a community.

Sociology: GIS is used to understand where people live, access to services, and analysis of community dynamics

Transportation: GIS is used extensively to manage transportation facilities and to plan routes for future roads and rail services

Urban Planning: GIS is used to evaluate the impacts of growth on a community and to plan its future use of land

Utilities: GIS is used to plan the route of utility expansions or to evaluate efficiencies in the distribution of service to customers


Are there GIS Jobs & Is the Industry Growing?

Yes.  According the Department of Labor, geospatial technologies are one of three fastest growing industries in the U.S. In addition, the Bureau of Labor Statistics, occupation outlook handbook 08-09, rates that geospatial jobs are expected to grow much faster than the average for all occupations through the year 2016.


What type of skills or education do I need?

Today, employers typically value work or project experience, supplemented by a solid grounding in geographic theories, concepts and spatial relationships.  To an employer, a candidate who already possesses these skills is very valuable, since training time is likely to be minimized.  This experience should also demonstrate that a candidate has good GIS project management, solves problems and produces deliverables such as project maps or summaries of statistical data.  Gaining hands-on experience and creating a portfolio of projects will, in most cases, increase your chances of obtaining a GIS related position.


Do I need a GIS Certificate or to pass an exam to apply for GIS jobs?

No. GIS positions are not like other science or engineering based fields where certification or licensing is deemed necessary, such as the case for engineers (FE/PE) or land surveyors (FS). In fact, GIS certificates are not regulated or licensed and there is no state-licensed GIS exam to pass. Therefore, employers typically seek project and software experience in an applicant's resume.

GIS Education Center

GISECv2 ccsf-trans
GIS Education Center 
@ City College of San Francisco

info[at]ccsfgis[dot]org

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